It fits so appropriately into the store because it’s our aesthetic, but in general EtúHome products do really well and we carry more than just the products we designed with them. We just did a collaboration with EtúHome, and designed a product line that launched this April. Spacecrafting Photographyĭo you have a favorite vendor or someone you want to shout out? Spacecrafting Photography | Right: Brooke & Lou offers a variety of tabletop products, a favorite of Hammel’s. Left: The Brooke & Lou Life Friendly line features products fit to withstand a busy lifestyle. It’s those little touches that can freshen up a space. I think people love that they can come and grab and go, and take a new look with them. We see people who might be entertaining that weekend and want a new tablescape, or they’re changing out their winter decor to their spring decor and they want a refresh on their pillows and accessories. We attract a lot of people, specifically women, who want to refresh their homes. Outside of families, who else is your typical customer? We put our “Life Friendly” trademark on a product page when. We sell upholstery in Crypton fabrics and performance fabrics, and our wallpaper is all washable. When we launched Brooke & Lou, it was an important part of our business to home in on those products. ![]() We’ve been designing with this life-friendly mentality for a long time, making sure we have durable fabrics and products that stand up to busy lifestyles. We tend to attract younger families and people that want to use their homes. We mix a lot of clean lines with traditional detail, like rattan and wicker and scallops and feminine details like that. We definitely embrace the traditional-a youthful take on traditional. I just enjoyed the process so much and loved being able to meet our customers in person and have our product more visible to the consumer, so we decided to stay open. It was a year ago in April that we opened up officially, thinking that we were just going to do it for six months. They were offering really great lease terms of six months, so it was a very low-risk situation considering it was deep in the heart of COVID. Then, during the pandemic, a real estate developer reached out and said he was working on this new retail area in the city that I grew up in, and he thought it would be a really great opportunity for us to try a pop-up store. We started exclusively online, with no real plans of doing a brick-and-mortar store. We decided that it would be a good opportunity to launch a retail brand. Some of the customer inquiries we were getting didn’t necessarily need full service, but they loved our aesthetic and wanted to infuse some of our style into their homes. About four years ago, we decided we wanted to be more accessible to the people we were reaching on social media. We’re based out of Minnesota, but we work all over the country, which I love. ![]() I opened up my interior design firm 10 years ago. ![]() ![]() If you’d like to complete your own DIY colour analysis and discover which colours make you shine, then my online personal styling course is a great option for you.What was your professional background before the shop? So it’s important that you complete a thorough colour analysis. But because these sister seasons share the same warm undertones they are often confused – which can lead to unflattering colour choices in your wardrobe. Whereas Warm Autumn, your sister season, looks best in soft, muted colours. Your bright colouring means you look better in vivid, saturated colours. If you’re a Warm Spring you can rock bright mustards and intense khaki greens – while a True Winter will find these colours very hard to pull off without looking washed out and needing lots of makeup. While a yellowness to your skin indicates that you’re likely a spring type. If there’s a blue or pink undertone to your skin, you’re likely a winter type. For example, Warm Springs and True Winters have a bright, clear appearance which can often lead to confusion.Īn easy way to distinguish these two seasons is to look at your undertone. Despite having very different colour palettes, each season can share similar characteristics. As I said, figuring out your season within the colour analysis system is tricky.
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